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The artwork of the character.
The Snowman is a living creature who appeared in the fifty-first Goosebumps book, Beware, The Snowman. His picture on the cover shows he has a deep scar and wears a red scarf.
History
Jaclyn wonders why there are so many snowmen in Sherpia, then she meets one, alive.
The Snowman claims that he is Jaclyn's father. He says that he was turned into a snowman by her Aunt Greta. Greta tells her that he isn't her father, he is a monster.
In the end, it turns out that he was telling the truth. He is Jaclyn's father, and they are happy to be reunited. They hug each other, but their hug is interrupted by another snowman who says it's cold up on the mountain.