Curly the Skeleton is the former mascot of the Goosebumps franchise. He has been featured on a number of Goosebumps memorabilia. On most memorabilia, he is depicted with round glasses, a scarf, a pink Mohawk, and red eyes. On book covers and calendars, he is depicted with a white buzz-cut and black pupils. He is also often depicted alongside his pet bulldog, Drool on these covers.
Curly's white buzz-cut look was designed by Goosebumps illustrator, Tim Jacobus, and his pink Mohawk and red eyes look was designed by Scholastic. In addition, Curly appeared on the covers of all six Tales to Give You Goosebumps books, three Goosebumps Monster Edition books, and on the cover for the Goosebumps Original Motion Picture Soundtrack.
Scholastic's website referred to Curly as "The coolest skeleton in the graveyard."
When the Goosebumps series first began, its publisher, Scholastic, had difficulty finding merchandisers who were willing to promote the books because, although Goosebumps did eventually grow to have recurring monsters, it never had a fixed cast of main characters.
In an interview with former Goosebumps cover artist Tim Jacobus, Tim discussed the creation of Curly. Jacobus had been asked by Scholastic to create a mascot for the series, so he designed a long haired skeleton-ghost for the cover of the book Tales to Give You Goosebumps. Many people, including Jacobus, did not like the skeleton's initial design. In order to improve the character, it was given a new haircut and a full body. This character soon became known as Curly the Skeleton.
Since his creation, he has appeared on many of the book covers and products involving the series.
While Curly's appearance during life is unknown, his posthumous appearance is that of a white skeleton. His hair is usually either a white buzz-cut or a pink Mohawk. In some depictions, Curly has regular eyes, but in many depictions Curly has no eyes and red dots for pupils.
Sometimes, Curly will be depicted with some form of clothing. Curly can often be seen wearing a red ascot around his neck with single green badge/button and glasses. On most of the Tales to Give You Goosebumps covers, Curly is accompanied by his pet bulldog, Drool.
- Curly has never been the main focus of a Goosebumps book. However, Curly has appeared as the narrator at the beginning of the two Goosebumps Collector's Caps Books.
- Stine has a replica of Curly which he puts outside his apartment on Halloween.
- Despite his status as the series' former mascot, Curly was not featured in the Goosebumps film.